Facebook & Instagram Shopping
Set up an online store for free and sell on our apps.
Overview
Facebook Shops is a mobile-first shopping experience that enables businesses to create a single online store accessible on both Facebook and Instagram. Merchants can create product catalogs, customize the look of their shop, and sell directly from their profiles and stories. The integration with e-commerce platforms like Ecwid allows for automatic syncing of products, inventory, and orders, creating a seamless social commerce channel.
✨ Key Features
- Unified storefront across Facebook and Instagram
- Product catalog management
- In-app checkout (in some regions) or link to website
- Product tagging in posts and stories
- Customizable collections and branding
- Integration with Messenger and Instagram Direct for support
🎯 Key Differentiators
- Deep integration into the social graph, enabling discovery through user connections and content.
- Massive, highly engaged user base.
- Powerful tools for making organic content shoppable.
Unique Value: Facebook and Instagram Shopping allows businesses to meet customers where they are spending their time, creating a native and frictionless path from product discovery on social media to purchase.
🎯 Use Cases (4)
✅ Best For
- Brands with a strong visual presence and active following on Instagram.
- Direct-to-consumer businesses looking to reduce friction in the social shopping journey.
- Retailers wanting to tap into the massive user bases of Facebook and Instagram for sales.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B companies that do not have a strong social media presence.
- Sellers of products in categories restricted by Meta's commerce policies.
🏆 Alternatives
Unlike search-based platforms like Google Shopping, discovery on Facebook and Instagram is often more serendipitous and driven by content and social influence, opening up a different type of customer acquisition.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: Creating a shop and listing products is free. Transaction fees apply for sales using the native checkout feature.
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