FocusGroupIt
Online Focus Groups Made Easy
Overview
FocusGroupIt provides a simple and intuitive platform for conducting online focus groups and bulletin board studies. The methodology is primarily text-based, mimicking a private chat room where a moderator can post questions and participants can respond. It is designed to be easy to set up and run, making it a good choice for researchers who need a no-frills solution for text-based qualitative research.
✨ Key Features
- Text-based Online Focus Groups
- Asynchronous Bulletin Boards
- Social-media style interface
- Media Uploads (Images, Videos)
- Private Messaging
- Transcript Downloads
🎯 Key Differentiators
- Extreme simplicity and ease of use
- Focus exclusively on text-based, social-media-style discussions
- Straightforward, project-based pricing
Unique Value: Provides the simplest way to conduct a moderated, text-based online discussion, removing technical barriers for researchers and participants.
🎯 Use Cases (5)
✅ Best For
- Gathering initial reactions to new ad campaigns
- Conducting discussions on sensitive topics where anonymity is beneficial
- Running quick, text-based discussions with geographically diverse groups
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Video-based focus groups
- Observing non-verbal communication
- Advanced community management
🏆 Alternatives
Much simpler and more focused than comprehensive platforms like Recollective. It lacks video but excels at creating an easy-to-follow text conversation.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (N/A tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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