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HubSpot Form Builder

Start turning anonymous website visitors into leads.

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Overview

HubSpot's Form Builder is a tool designed primarily for lead generation. It allows users to create forms that automatically sync with the HubSpot CRM, enriching contact profiles with form submission data. It's a core component of HubSpot's marketing and sales platform.

✨ Key Features

  • Drag-and-drop editor
  • Integration with HubSpot CRM
  • Smart fields (hide fields for known contacts)
  • Progressive profiling
  • Embeddable and standalone forms
  • Follow-up email automation

🎯 Key Differentiators

  • Deep, native integration with a comprehensive CRM and marketing platform.
  • Progressive profiling to intelligently capture more lead data over time.
  • Part of a powerful free suite of marketing tools.

Unique Value: HubSpot Forms is the only form builder that is natively and seamlessly integrated with a powerful, free CRM, enabling businesses to turn form submissions directly into actionable customer data.

🎯 Use Cases (4)

Lead generation Contact forms Newsletter sign-ups Event registration

✅ Best For

  • Capturing marketing leads and syncing them to a CRM

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Complex surveys
  • Forms requiring payment processing
  • Users not wanting to use a CRM

🏆 Alternatives

Pardot (Salesforce) Marketo Standalone form builders like Jotform, Typeform

While less feature-rich as a standalone tool compared to Jotform, its power lies in its native CRM integration, which is far superior to the third-party integrations offered by competitors.

💻 Platforms

Web

🔌 Integrations

HubSpot CRM (native) Salesforce Zapier Hundreds of other apps in the HubSpot App Marketplace

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Professional/Enterprise plans tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

Contact for pricing
Free Tier Available

✓ 14-day free trial

Free tier: Part of the free HubSpot CRM. Includes basic forms.

Visit HubSpot Form Builder Website →