HubSpot Form Builder
Start turning anonymous website visitors into leads.
Overview
HubSpot's Form Builder is a tool designed primarily for lead generation. It allows users to create forms that automatically sync with the HubSpot CRM, enriching contact profiles with form submission data. It's a core component of HubSpot's marketing and sales platform.
✨ Key Features
- Drag-and-drop editor
- Integration with HubSpot CRM
- Smart fields (hide fields for known contacts)
- Progressive profiling
- Embeddable and standalone forms
- Follow-up email automation
🎯 Key Differentiators
- Deep, native integration with a comprehensive CRM and marketing platform.
- Progressive profiling to intelligently capture more lead data over time.
- Part of a powerful free suite of marketing tools.
Unique Value: HubSpot Forms is the only form builder that is natively and seamlessly integrated with a powerful, free CRM, enabling businesses to turn form submissions directly into actionable customer data.
🎯 Use Cases (4)
✅ Best For
- Capturing marketing leads and syncing them to a CRM
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Complex surveys
- Forms requiring payment processing
- Users not wanting to use a CRM
🏆 Alternatives
While less feature-rich as a standalone tool compared to Jotform, its power lies in its native CRM integration, which is far superior to the third-party integrations offered by competitors.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Professional/Enterprise plans tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Part of the free HubSpot CRM. Includes basic forms.
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