Kapost (Upland)
The Content Operations Platform for B2B Marketers.
Overview
Kapost, now part of Upland Software, is a content operations platform designed to help B2B marketers plan, produce, distribute, and analyze their content. It provides a centralized system for managing all content-related activities, from ideation and creation to collaboration and measurement. Kapost is built to support complex B2B marketing organizations and help them scale their content operations.
✨ Key Features
- Content Strategy and Planning
- Content Production and Workflow Management
- Content Distribution and Promotion
- Content Analytics and Performance Measurement
- Content Audits and Governance
- Integrations with Marketing and Sales Technology
🎯 Key Differentiators
- Strong focus on B2B content operations
- Robust workflow and collaboration features
- Deep integrations with enterprise marketing technology
Unique Value: Provides a centralized platform for B2B marketers to manage their entire content lifecycle, from strategy to execution and measurement.
🎯 Use Cases (4)
✅ Best For
- Managing a complex content production process with multiple stakeholders and approval stages.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple content needs
🏆 Alternatives
Offers a more structured and operations-focused approach to content marketing compared to more creatively-focused platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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