Latana
The AI-Powered Brand Tracking Platform.
Overview
Latana is a brand tracking platform that uses advanced data science and AI to help businesses measure and track brand perception. It surveys thousands of consumers to provide insights into brand awareness, consideration, and other key performance indicators across various target audiences and countries.
✨ Key Features
- AI-Powered Brand Tracking
- Audience Segmentation
- Competitor Benchmarking
- Campaign Tracking
- Customizable Dashboards
- Real-time Data Analysis
🎯 Key Differentiators
- AI-powered methodology for more accurate and granular audience targeting.
- Mobile-optimized surveys for higher response rates.
- Focus on providing actionable insights for brand growth.
Unique Value: Provides reliable and actionable brand tracking data by leveraging AI and advanced statistical methods, making high-quality brand insights accessible to more businesses.
🎯 Use Cases (5)
✅ Best For
- Tracking brand awareness among a specific target audience in a new market.
- Measuring the impact of a marketing campaign on brand consideration.
- Benchmarking brand performance against key competitors.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media listening or tracking individual online mentions.
🏆 Alternatives
Offers a more technologically advanced and scalable approach to survey-based brand tracking compared to traditional market research agencies.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
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