Muck Rack
The Public Relations Management (PRM) platform for PR teams to find journalists, monitor news, and build reports.
Overview
Muck Rack is a Public Relations Management (PRM) platform used by PR professionals to find journalists, monitor news, and report on their efforts. Its core strength is its continuously updated database of journalists and media outlets. For Analyst Relations, Muck Rack can be used to identify and research analysts who also have a media presence (e.g., write for publications, have active social media profiles), track their articles and mentions, and manage outreach.
✨ Key Features
- Journalist and Media Database
- Media Monitoring and Alerts
- Pitching and Outreach Tools
- Coverage Reporting and Dashboards
- Collaboration Tools for PR teams
- Portfolio builder for journalists
🎯 Key Differentiators
- Focus on being a true Public Relations Management (PRM) platform, not just a database
- Highly accurate, self-updating media database
- Strong user interface and ease of use
- Collaborative features for PR teams
Unique Value: Provides the most accurate media database and a collaborative platform that helps PR teams work more efficiently to build relationships and achieve better results.
🎯 Use Cases (5)
✅ Best For
- Building accurate and up-to-date media lists
- Personalizing media outreach
- Automating coverage reporting
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep analyst relationship management (lacks specific fields for analyst firms, report submissions, etc.)
- Teams that do not engage in media outreach
🏆 Alternatives
While Cision and Meltwater offer broader suites, Muck Rack is often praised for having a more accurate and user-friendly media database, which is the core of PR outreach. It is less of an AR tool and more of a PR tool that can be adapted for AR purposes.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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