Pinterest Shopping
Turn inspiration into action.
Overview
Pinterest Shopping enables e-commerce merchants to turn their product images (Pins) into shoppable posts. By uploading a product catalog, businesses can have their Pins enriched with real-time pricing, availability, and a direct link to purchase. This transforms Pinterest from a visual discovery engine into a powerful sales channel, capturing users at the moment of inspiration. Ecwid's integration automates the process of syncing the product catalog to Pinterest.
✨ Key Features
- Shoppable Product Pins
- Product Catalog Integration
- Shop Tab on Business Profile
- Dynamic Retargeting Ads
- Visual Search (Lens) for product discovery
- Verified Merchant Program
🎯 Key Differentiators
- Audience has a uniquely high purchase intent and is focused on planning and discovery.
- Platform is centered around visual search and inspiration.
- Longer lifespan of content (Pins) compared to posts on other social platforms.
Unique Value: Pinterest allows brands to get their products discovered by a high-intent audience at the earliest stages of their shopping journey, turning visual inspiration directly into sales.
🎯 Use Cases (4)
✅ Best For
- Brands in the home decor, fashion, beauty, and DIY industries.
- E-commerce stores with high-quality product photography.
- Businesses looking to capture top-of-funnel customers and guide them towards a purchase.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that sell services or non-visual products.
- Companies that do not have the resources to create high-quality visual content.
🏆 Alternatives
Unlike other social platforms where commerce can feel like an interruption, shopping is a native and expected part of the Pinterest user experience, leading to a more receptive audience.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: Listing products via a catalog is free. Paid ads are pay-per-click (PPC) or based on other campaign objectives.
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