Recast
Fast, Accurate Incrementality Measurement.
Overview
Recast is a modern marketing mix modeling (MMM) platform that uses a Bayesian statistical approach to provide fast, accurate, and transparent measurement of marketing performance. It helps brands understand the true ROI of their channels, optimize their budget allocation, and forecast future results with confidence. This tool is more for marketing and data science teams than traditional account management, but can inform customer acquisition and value strategies.
✨ Key Features
- Bayesian Marketing Mix Modeling
- Scenario Planning & Budget Optimization
- Automated Weekly Model Refreshes
- Forecasting with 94%+ accuracy
- Handles complex business factors (promotions, seasonality)
- GeoLift for geographical testing
🎯 Key Differentiators
- Speed (weekly refreshes vs. quarterly/annually)
- Transparency in modeling
- Built for modern, complex marketing ecosystems
- Focus on forecasting and validation
Unique Value: Provides fast, accurate, and actionable marketing incrementality measurement, allowing brands to make confident, data-driven budget decisions in near real-time.
🎯 Use Cases (5)
✅ Best For
- E-commerce and D2C brands measuring ad spend effectiveness
- Complex businesses with multi-channel marketing strategies
- Replacing slow, expensive, and outdated MMM approaches
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies with very small marketing budgets
- Businesses looking for user-level attribution (MTA) rather than top-down modeling
- Teams needing a customer success or account review platform
🏆 Alternatives
Unlike traditional MMMs which are slow and opaque, Recast is built for the speed of modern marketing, delivering weekly insights and reliable forecasts that can be validated against actual results.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (All tiers tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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